Philosophy
Matcha is treated as a daily ritual: fast, beautiful, sensory, and repeatable.
Story
More quality. More calm. More daily identity.
M Plus Matcha brings professional matcha craft into the rhythm of young modern life: quick enough for the city, refined enough for a daily ritual.
Brand idea
The M is matcha, modern, mood, moment, and more.
The plus sign represents added energy, added quality, added inspiration, and added lifestyle value. The identity is minimal because the product experience should feel direct and confident.
The green is deep and grounded. The image language is youthful and international. The store experience is designed to feel like a sharp daily stop rather than a generic café.
Quality
Recipes stay clear about origin, preparation, milk pairing, sugar, ice, allergens, and caffeine.
Design
Black, white, deep green, hard contrast, and editorial scale turn every touchpoint into a brand signal.